You have fantasies. Lots of them. So does the person next to you on the bus. So does the guy standing behind you in line. So do I.
Most of the time the inclination is to keep those fantasies private, only letting little bits of them out in the open, and only because it feels good to talk about having them.
Usually, the inevitable feelings of embarrassment and shame accompany these minor confessions and no more is said.
I can relate to that embarrassment, but honestly I’m at the point now where I enjoy talking openly about my fantasies.
Actually, I’m usually talking about secret fantasies with my customers and clients. I’ve been having those discussions for years, and in every area of business I’ve ever been in.
I have to say, there’s a lot of different kinds of fantasies out there. Some of them even take a guy like me by surprise. I rarely get taken off my guard like that.
What I love most about these client fantasy talks is the inevitable invitation to join in with them. To participate in making those fantasies a serious, and often reccurring reality.
Kinda gives customer relations a whole new meaning, doesn’t it? I know it did for me the first time I finally got up the courage to say yes. Total liberation. I’ve never looked back, either.
You know, after a while, you get used to being a facilitator of fantasies: having people cross your digital threshold to explore the possibilities of mutual pleasure and ultimate satisfaction.
There’s entire industries both on the internet and on street corners that are built around delivering and enabling these kinds of fantasies. They’ve existed for centuries and they’re just as successful now as they were way back when, if not more so these days.
And there’s a very good chance you’ve shopped at one of these locations to acquire the necessary items to complete one of your particular fantasies.
Last time I was in the city, I went to one of these stores, not once, but twice! I couldn’t get enough. I needed to go back for more.
Don’t judge me. I know you do it too.
The premium and luxury worlds are actually industries of fantasy fulfillment.
It doesn’t matter if it’s art, apps, consulting, or cosmetics. There’s a premium level to everything, and only because people have fantasies about how their lives are supposed to be lived, and they believe those items or services will get them there fast.
When you enter the luxury or premium market with your work, then you’re really selling fantasies. And the great part about that is for each fantasy you fulfill, that’s one step closer to bringing yours into existence.
You have a vision for your life and business, and each new or repeating high end client puts you closer to that reality.
Your clients want to open up and share their fantasies with you. And I can tell you from experience, they love it when you do the same with them. It’s not just a bonding experience, but an opportunity to take your relationship to a completely different level. It becomes much more intimate and open.
You never know who your clients know, what they have access to, and when they’ve experienced similar fantasies themselves. Just like your clients are coming to you to help fulfill their fantasies, so you can go to them to help bring yours into existence.
So, next time you’re wondering what exactly you do for your clients, perhaps it’s time to consider opening up and coming clean about the fantasies you’ve been having about each other.
Know thy customers intimately when selling luxury items. By doing so, you enable them to live their fantasies through your work. They, in turn, will enable you to live yours.
Part of the curriculum in Make Your Mark is focused on how to not only find these high end clients, but to also open up and share the intimate fantasies that you want each other to fulfill. It’s quite pleasurable. And profitable. Literally.